The Gross Margin reports are some of the most important reports that Ranch Vision provides. These reports show how each enterprise contributes individually toward overall ranch profit.

In other words, within the current management plan, how much will each component of the ranch business contribute toward total profitability?

These reports frequently surprise ranchers as enterprises thought to be profitable may in fact be losing money, and enterprises thought to be unprofitable turn out to be very efficient and effective. You may achieve significant changes in overall ranch profitability by simply expanding profitable enterprises and reducing non-profitable enterprises. However, such decisions are best made after using Ranch Vision to maximize the potential profitability of all grazing livestock enterprises through the Cost-Benefit Analysis process.